Wednesday, February 1, 2017

What are you doing to make it simple?

This week in my Social Media Strategy course we reviewed a case study by Kimberly Smith of MarketingProfs. In 2008, Adobe wanted to increase awareness and sales of their Student Editions product. To do this, as part of their campaign they created a unique Facebook game application that challenged users to determine if photos were real or Photoshopped. 



It was a brilliant campaign. In class, students discussed their key takeaways, including my favorite: Adobe met their target market where they were.

What do we mean by this? It's simple. They were listening to their target audience, so they knew, at that time, Facebook was their medium of choice. To reach college students, they used Facebook because students were already there. They didn't create a new medium or put up an obstacle of their target having to 'find them.' They made it simple to connect and engage. 

What are you doing to make it simple for your target? 

Tuesday, January 24, 2017

Community is Key

Spring semester started this week at Chippewa Valley Technical College. Through my experience as both a student and an educator, I have found a sense of community is key to success. 

Research and common sense reveal students - traditional and non-traditional - are more engaged and participatory in an environment where they feel safe to share. Safe to process their learning, even the mistakes. 

One of the techniques I use to help foster community in my courses is Facebook Groups. Each course has its own group. Students are required to join the group. I post relevant course information in it to add value, but the most value comes from students themselves. A student, or handful of students, will use the group to post questions about assignments, verify due dates, look for a buddy to attend a student event, or just vent. This encourages more participation and activity in the Group. Whatever it is, it extends relationships beyond the classroom. It makes everyone feel 'normal' and included. 

College can be intimidating, so I will do whatever I need to make it easier for my students. This is a simple way.