Tuesday, November 29, 2016

Training to Wear Hats

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Like many professions, Digital Marketers are expected to wear a variety of hats. Considering we are responsible for creating profile and cover images, content for posts, and media graphics, it is no surprise the demand for design skills is one of those hats.

The Visual Design course is part of the Digital Marketing Program at Chippewa Valley Technical College

Visual Design (104-112) is a project-based course that develops career and communication skills in graphic design, illustration, print, and digital media, using Adobe Illustrator, Photoshop, InDesign, and Acrobat. Curriculum focuses on key skill areas of project management and collaboration, design, research and communication, and professional digital photography, illustration, and page layout. Each project adds more challenging skills to foundation proficiencies. Content prepares students to test for three Adobe Certified exams and Adobe Certified Associate Visual Design Specialist certification.

This course is available spring and fall semesters. There are a few spots still open for January 23 through May 18, 2017. The course meets Wednesdays and Fridays 10:00 a.m. to noon. Call Diane at 715.833.6346 to register today.

Tuesday, November 22, 2016

What's the Value to You?

This is an activity I do with students in my Marketing Principles class at Chippewa Valley Technical College. Need, want, and benefit determine the value we place on a product or service.

The catch is, value also has everything to do with our social media. Our followers engage with our accounts - Facebook, Twitter, Instagram, SnapChat, whatever - for the value we provide them. If we stop providing value, we become irrelevant and they stop following.

Providing value is easier than you may think. Let's say I want to promote haircuts at my salon. I could publish a post about a sale or maybe cool new cuts. That would garner interest. BUT, if we want to take it to the next level and add value, we turn that post into something like, "Holidays are hard on all of us. One way we can survive is knowing we have the sassiest hair in the room. Show off your style to those annoying relatives with a new 'do. Make your appointment today by calling or texting 715-XXX-XXXX."

The post has personality, relatability, a little humor, plants a seed of need and want, and it provided direct contact information. Most of all, I didn't make the post about me and my salon. I made it about my followers.