Monday, November 7, 2011

Laurie Boettcher Speaks Facebook Changes

One of Facebook's recent changes is increasing their character limit from 400 to 5,000. Although a report from Buddy Media revels that posts 80 characters or less have a 27 percent higher engagement rate, this does present unique opportunities. 

Starting later this week, I will be doing something different with the Laurie Boettcher Speaks Facebook Page. Each week I will be doing a blog posting on a topic of interest from Facebook privacy to using LinkedIn groups, experimenting with FourSquare to how to actually use Twitter, and building followers on Facebook to engaging and interacting tactics.

Also, if you have attended one of my workshops, you know I have an E-E-I strategy. Posts should be one of three things: Engaging, Entertaining, or Informative. If they are not one of these, then they are a waste of your time and your followers' time. This may sound easy, but considering this type of social engagement is more of a mindset than a tactic, it requires practice.

So, each Friday, I'll be doing a fun exercise. I'll post a scenario on Facebook and invite followers to respond with an E, E, or I post. My fabulously festive followers and I will provide valuable feedback on what makes the post amazing or could make it more amazing. It's a great way to learn from each other.

If you would like to be part of this fun and informative conversation, please join me on Facebook at www.facebook.com/lbspeaksonline