Thursday, February 3, 2011

New Facebook Security Feature

If you are reading this, you know I am a huge cheerleader for educating yourself about your privacy settings - no matter what the social media platform. Well, Facebook has added a new security feature. It's not a 'privacy' feature, so you do not see the blue privacy alert box on the top of your account.

So, what do you need to do? Protect yourself and follow these simple steps:

1. Log into your Facebook account.

2. On the right hand side, click on Account and choose Account Settings.

3. Scroll down to Account Security and click on the Change link.

4. Check the box. This box ensures that you browse Facebook on a secure connection whenever possible, thus giving you another layer of privacy protection. Please remember to click Save.

Jake, from the Facebook Integrity Team, posted a handy video on YouTube that walks you through this process as well as gives you some additional valuable information. Check it out.

Questions about your privacy settings? Post them on my Facebook Page, get tips and tricks at

Tuesday, February 1, 2011

Spread the Word

For two people who communicate for a living, my husband and I often do a less than stellar job of communicating within our marriage. This can be the same with social media efforts in an organization.

Although you are not married to other 'departments,' it is important we communicate our social media efforts within interdepartmental relationships. If we post about a new sale, program, or promotion, we have to spread the word. Sales, marketing, circulation, IT, engineering, human resources - these organizations could benefit greatly from simply knowing about this communication.

What do I recommend? Well, in my 5-Step Social Media Process posted late last year, one of the steps included planning. Part of this planning should be a weekly e-mail to the company outlining social media activity for the upcoming week. Something like this:

This week's theme is 'Cooking.'
Monday - Announce via Facebook, Twitter, and our web site that library fees will be waived in lieu of a one non-perishable food item per late item.
Tuesday - Facebook post, "Where do you find your your favorite recipes?"
Wednesday - Blog post about cooking substitutions.
Thursday - Tweets about cooking tips and a mention about Chef Laurel Robertson who follows us on Twitter and is a loyal patron.
Friday - Winner of the best recipe find.

This was obviously a vague example, but it makes us stop and think about the tone and purpose of our posts for the week.

What 'themes' have you experimented with in social media?