Thursday, January 20, 2011

Everybody is in Marketing

In December, two phenomenal social media voices, Amber Naslund and Jay Baer, authored a blog post titled The 5 Critical Social Media Skills You Need To Disperse. I keep referring back to it for many reasons, but one in particular is the line, "Everybody in your company is in marketing, whether they want to be or not."

Amber and Jay were dead on in writing, "Your customers, prospects, and the people looking for you online don’t care about your company structure. They're looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is."

In this digital age, this has become even more painstakingly true. People are looking for us. They want to connect. Our customers, our prospects, our bosses, our families, our friends, even creepy strangers and those kids we didn't like in high school. They are Googling us and looking for us on Facebook, MySpace, Twitter, LinkedIn, and others. We may or may not want to be found, but what is more important is that we are aware of what we are putting out there.

First, Google yourself. Yep, go to and type in your name. If you have a common name, you may want to include your city and/or state. Read up about yourself and be aware.

Second, double check your privacy settings. Facebook especially has multiple layers of privacy settings and you need to know what you are sharing and with who. If you are confused by the settings, which can be overwhelming, check with your local media, school, public library, or Chamber to see if there are any classes being offered on social media privacy protection.

Do you have a social media privacy blunder or nightmare? Share it here or on Facebook at

If you are interested in a Social Media Privacy Protection: Personal and Professional workshop for your company, group, class, or organization, check out my web site at

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