Thursday, January 27, 2011

Cha Cha Changes

LinkedIn recently sent me an e-mail reading,

Laurie,
2010 was a year of change. 38 of your LinkedIn connections started something new. Here they are:

Anyone who knows me, knows that I LOVE me some LinkedIn. This e-mail only solidified why. LinkedIn gives me a great way to stay connected. These 38 amazing people changed jobs and I could have lost touch with them, their knowledge, and their resources. But I didn't because we both believe in LinkedIn. Instead, they updated their titles and new contact information, so I can find them wherever they go.

Do you have a LinkedIn profile?

Tuesday, January 25, 2011

Social Media Boring? What?!?

Earlier this month, Mark Evans wrote "2011: The Year Social Media Gets Boring." What??? Oh for the love of! We just started embracing this and now it's boring already?

No, let me clarify 'boring.' I actually think this is an exciting step. What Mark and so many others of us are talking about in terms of 'boring' is that the newness of social media is wearing off and it is simply becoming part of our communication, our culture, and the way we do business.

Some of us remember when e-mail first debuted and we snarled. "Great, more to add to our workload." But, e-mail has become an invaluable communication tool and simply part of our lives. It's 'boring,' or 'routine' might be a better word choice.

With this boringness, some of the intense hype will dissipate, but the pressure to be versed in social media and platforms like Facebook, Twitter, and LinkedIn will increase. Kind of like in 1994-95 when someone would ask for our e-mail address and if we responded 'I don't have one,' we were definitely not one of the cool kids. Yeah, that's what this is like.

What is your biggest obstacle in making social media part of your routine?

Thursday, January 20, 2011

Everybody is in Marketing

In December, two phenomenal social media voices, Amber Naslund and Jay Baer, authored a blog post titled The 5 Critical Social Media Skills You Need To Disperse. I keep referring back to it for many reasons, but one in particular is the line, "Everybody in your company is in marketing, whether they want to be or not."


Amber and Jay were dead on in writing, "Your customers, prospects, and the people looking for you online don’t care about your company structure. They're looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is."


In this digital age, this has become even more painstakingly true. People are looking for us. They want to connect. Our customers, our prospects, our bosses, our families, our friends, even creepy strangers and those kids we didn't like in high school. They are Googling us and looking for us on Facebook, MySpace, Twitter, LinkedIn, and others. We may or may not want to be found, but what is more important is that we are aware of what we are putting out there.


First, Google yourself. Yep, go to www.google.com and type in your name. If you have a common name, you may want to include your city and/or state. Read up about yourself and be aware.


Second, double check your privacy settings. Facebook especially has multiple layers of privacy settings and you need to know what you are sharing and with who. If you are confused by the settings, which can be overwhelming, check with your local media, school, public library, or Chamber to see if there are any classes being offered on social media privacy protection.


Do you have a social media privacy blunder or nightmare? Share it here or on Facebook at www.facebook.com/lbspeaksonline.


If you are interested in a Social Media Privacy Protection: Personal and Professional workshop for your company, group, class, or organization, check out my web site at www.lbspeaksonline.com.

Tuesday, January 18, 2011

Talk To Me!

One of the most crucial elements of social media is engagement and interaction. When we post something, be it a simple Facebook post or an in depth blog post, we want to know people are reading it. A response is like a little present. Who doesn't like presents?

So, how do we get that interaction? How do we get people to respond and interact with us? To build a dialogue? It actually starts with us. We need to pose our posts in a way that encourage responses. Then, we need to ask for the response - "What is your favorite winter activity?" "How do you handle negative posts on your Facebook wall?" "What do you think is the most annoying aspect of Twitter?" Questions that are too broad, like "How do you feel?" or "What do you think?" may be viewed as too time intensive to answer, so make it simple.

Another way we can encourage dialogue is to participate ourselves. If we visit a blog, follow a Facebook Page, or subscribe to tweets, when we post a comment or a response, that author is grateful. We gave them a present! Often times, the author will return the favor by following us and reciprocating the response to help us out as well. It's kind of a pay-it-forward mentality. We are all learning this together and can help by helping each other.

So, how did you pay-it-forward in social media today?