Monday, November 7, 2011

Laurie Boettcher Speaks Facebook Changes

One of Facebook's recent changes is increasing their character limit from 400 to 5,000. Although a report from Buddy Media revels that posts 80 characters or less have a 27 percent higher engagement rate, this does present unique opportunities. 

Starting later this week, I will be doing something different with the Laurie Boettcher Speaks Facebook Page. Each week I will be doing a blog posting on a topic of interest from Facebook privacy to using LinkedIn groups, experimenting with FourSquare to how to actually use Twitter, and building followers on Facebook to engaging and interacting tactics.

Also, if you have attended one of my workshops, you know I have an E-E-I strategy. Posts should be one of three things: Engaging, Entertaining, or Informative. If they are not one of these, then they are a waste of your time and your followers' time. This may sound easy, but considering this type of social engagement is more of a mindset than a tactic, it requires practice.

So, each Friday, I'll be doing a fun exercise. I'll post a scenario on Facebook and invite followers to respond with an E, E, or I post. My fabulously festive followers and I will provide valuable feedback on what makes the post amazing or could make it more amazing. It's a great way to learn from each other.

If you would like to be part of this fun and informative conversation, please join me on Facebook at

Tuesday, September 27, 2011

Facebook Changes: Part 1

Last week Facebook unveiled extensive changes to their current platform. This post is the first in a series that will walk through changes we need to review to maintain our privacy, as well as educate ourselves about new sharing features.

First things first. I'm all about privacy. The settings we chose for our privacy have not changed. However, there are new privacy features we need to be aware of, one in particular. To get to our Privacy Settings, click on the down arrow next to the word 'Home' in the top navigation bar. Click on 'Privacy Settings.'

The Privacy Settings page has a new look and features five categories of settings. Take a few moments to go through each one of them to ensure you know what you are sharing and who you are sharing it with.
The second category, 'How Tags Work,' is new. Review these settings because they determine how our photos are tagged and viewed.
After we are comfortable with our privacy settings, we're going to move on to Friends. We may have noticed that our News Feeds are clogged with all of our friends' activities, including comments they make, who they are friending, and even game activity which we may have previously hid. There are a few adjustments we need to make to calm the chaos.

Start by going to our personal wall. On the left side, we see a list of our friends. Click on the word 'Friends.'
This brings up a list of all of our friends. Let's mouse over the picture of the first friend in our list. As indicated in the photo above, a box appears. Mousing over the word Subscribe, offers a drop down menu. By default, we receive 'Most Updates' and all of the types of updates from every one of our friends. However, we can choose what information we want to get from each friend. This may vary by friend. And, the more friends we have, the longer it will take.

If, during this process, we decide to remove a friend or two (or 10 or 100), that's fine. Simply mouse over the word 'Friends' to the right of the friend we want to remove. A drop down box appears. Click 'Unfriend.' That's it. That person does NOT receive notification we have removed them. Although, if they are hanging on our every word, they may notice we are no longer in their News Feed.

To ask questions or participate in a discussion about this post, please visit More to come in Part 2.

Tuesday, May 31, 2011

Just Because You CAN Mass Post, Doesn't Mean You Should

I (deeply) love HootSuite. Social media management tools like it can help save us time and resources in our social media endeavors. However, we need to proceed with caution. Just because we can schedule posts and check those little boxes to appear on all of our social media presences, does not mean we should. In fact, we shouldn't.

Instead, we need to understand that different social media platforms have different audiences, therefore require different messages.

Twitter, for instance, has a 140 character limit. We need to be creative in getting our messages across, making it enticing for further follow up, and often times providing a link. We can post on Twitter as often as we like.

Facebook is about engagement. Here, we have 420 characters to get our messages across. (Although messages with 80 characters or less get 27% more involvement.) Our followers, by following us, have already expressed interest in building relationships with us. Our posts should foster that relationship-building. Leave room for followers to respond and interact to our messages. With Facebook, we should be posting 3-5 times per week.

LinkedIn is all about business. Post for business purposes only and once per day is enough for most followers. Don't annoy or irritate followers, because we are easily removable.

Instead of using HootSuite or other social media management tools for mass messaging, take advantage of the ability to schedule posts, but cater to each audience for maximum effect.

Are you mass messaging?

Friday, March 11, 2011

ALERT: Facebook News Feed Change

Facebook has changed its News Feed. By default you only see posts from people you have interacted with recently. To change this, simply scroll to the top of your Facebook page, click the dropdown arrow next to 'Most Recent,' select 'Edit Options,' and then check the box to receive updates from ALL friends. You may want to share this note with friends by reposting.

For more updates like these, please follow

Thursday, February 3, 2011

New Facebook Security Feature

If you are reading this, you know I am a huge cheerleader for educating yourself about your privacy settings - no matter what the social media platform. Well, Facebook has added a new security feature. It's not a 'privacy' feature, so you do not see the blue privacy alert box on the top of your account.

So, what do you need to do? Protect yourself and follow these simple steps:

1. Log into your Facebook account.

2. On the right hand side, click on Account and choose Account Settings.

3. Scroll down to Account Security and click on the Change link.

4. Check the box. This box ensures that you browse Facebook on a secure connection whenever possible, thus giving you another layer of privacy protection. Please remember to click Save.

Jake, from the Facebook Integrity Team, posted a handy video on YouTube that walks you through this process as well as gives you some additional valuable information. Check it out.

Questions about your privacy settings? Post them on my Facebook Page, get tips and tricks at

Tuesday, February 1, 2011

Spread the Word

For two people who communicate for a living, my husband and I often do a less than stellar job of communicating within our marriage. This can be the same with social media efforts in an organization.

Although you are not married to other 'departments,' it is important we communicate our social media efforts within interdepartmental relationships. If we post about a new sale, program, or promotion, we have to spread the word. Sales, marketing, circulation, IT, engineering, human resources - these organizations could benefit greatly from simply knowing about this communication.

What do I recommend? Well, in my 5-Step Social Media Process posted late last year, one of the steps included planning. Part of this planning should be a weekly e-mail to the company outlining social media activity for the upcoming week. Something like this:

This week's theme is 'Cooking.'
Monday - Announce via Facebook, Twitter, and our web site that library fees will be waived in lieu of a one non-perishable food item per late item.
Tuesday - Facebook post, "Where do you find your your favorite recipes?"
Wednesday - Blog post about cooking substitutions.
Thursday - Tweets about cooking tips and a mention about Chef Laurel Robertson who follows us on Twitter and is a loyal patron.
Friday - Winner of the best recipe find.

This was obviously a vague example, but it makes us stop and think about the tone and purpose of our posts for the week.

What 'themes' have you experimented with in social media?

Thursday, January 27, 2011

Cha Cha Changes

LinkedIn recently sent me an e-mail reading,

2010 was a year of change. 38 of your LinkedIn connections started something new. Here they are:

Anyone who knows me, knows that I LOVE me some LinkedIn. This e-mail only solidified why. LinkedIn gives me a great way to stay connected. These 38 amazing people changed jobs and I could have lost touch with them, their knowledge, and their resources. But I didn't because we both believe in LinkedIn. Instead, they updated their titles and new contact information, so I can find them wherever they go.

Do you have a LinkedIn profile?

Tuesday, January 25, 2011

Social Media Boring? What?!?

Earlier this month, Mark Evans wrote "2011: The Year Social Media Gets Boring." What??? Oh for the love of! We just started embracing this and now it's boring already?

No, let me clarify 'boring.' I actually think this is an exciting step. What Mark and so many others of us are talking about in terms of 'boring' is that the newness of social media is wearing off and it is simply becoming part of our communication, our culture, and the way we do business.

Some of us remember when e-mail first debuted and we snarled. "Great, more to add to our workload." But, e-mail has become an invaluable communication tool and simply part of our lives. It's 'boring,' or 'routine' might be a better word choice.

With this boringness, some of the intense hype will dissipate, but the pressure to be versed in social media and platforms like Facebook, Twitter, and LinkedIn will increase. Kind of like in 1994-95 when someone would ask for our e-mail address and if we responded 'I don't have one,' we were definitely not one of the cool kids. Yeah, that's what this is like.

What is your biggest obstacle in making social media part of your routine?

Thursday, January 20, 2011

Everybody is in Marketing

In December, two phenomenal social media voices, Amber Naslund and Jay Baer, authored a blog post titled The 5 Critical Social Media Skills You Need To Disperse. I keep referring back to it for many reasons, but one in particular is the line, "Everybody in your company is in marketing, whether they want to be or not."

Amber and Jay were dead on in writing, "Your customers, prospects, and the people looking for you online don’t care about your company structure. They're looking for a response from anyone who can help, regardless of what department that person represents or what someone’s official job title is."

In this digital age, this has become even more painstakingly true. People are looking for us. They want to connect. Our customers, our prospects, our bosses, our families, our friends, even creepy strangers and those kids we didn't like in high school. They are Googling us and looking for us on Facebook, MySpace, Twitter, LinkedIn, and others. We may or may not want to be found, but what is more important is that we are aware of what we are putting out there.

First, Google yourself. Yep, go to and type in your name. If you have a common name, you may want to include your city and/or state. Read up about yourself and be aware.

Second, double check your privacy settings. Facebook especially has multiple layers of privacy settings and you need to know what you are sharing and with who. If you are confused by the settings, which can be overwhelming, check with your local media, school, public library, or Chamber to see if there are any classes being offered on social media privacy protection.

Do you have a social media privacy blunder or nightmare? Share it here or on Facebook at

If you are interested in a Social Media Privacy Protection: Personal and Professional workshop for your company, group, class, or organization, check out my web site at

Tuesday, January 18, 2011

Talk To Me!

One of the most crucial elements of social media is engagement and interaction. When we post something, be it a simple Facebook post or an in depth blog post, we want to know people are reading it. A response is like a little present. Who doesn't like presents?

So, how do we get that interaction? How do we get people to respond and interact with us? To build a dialogue? It actually starts with us. We need to pose our posts in a way that encourage responses. Then, we need to ask for the response - "What is your favorite winter activity?" "How do you handle negative posts on your Facebook wall?" "What do you think is the most annoying aspect of Twitter?" Questions that are too broad, like "How do you feel?" or "What do you think?" may be viewed as too time intensive to answer, so make it simple.

Another way we can encourage dialogue is to participate ourselves. If we visit a blog, follow a Facebook Page, or subscribe to tweets, when we post a comment or a response, that author is grateful. We gave them a present! Often times, the author will return the favor by following us and reciprocating the response to help us out as well. It's kind of a pay-it-forward mentality. We are all learning this together and can help by helping each other.

So, how did you pay-it-forward in social media today?