As I have shared throughout these five steps, social media is an involved and engaged process. We need to present at every step, and that includes after the inital time investment is complete. This is where the final step in my Social Media Process comes into play, Manage and Monitor.
By now we are participating in our social media platform(s). We should be actively managing our content, followers, and interactions. Making sure questions and comments are being responded to appropriately, value-added content is being generated, and we are staying fresh are all crucial to proper management.
The monitoring aspect should be opening a dialogue within our organization. What is working? What is not working? How can we be better? Reviewing our Plan from Step 2, what tactics do we need to adjust? Are we meeting our goals and updating them for the next 30, 60, 90 days?
This Manage and Monitor step is an ongoing process and must continue. In fact, the whole 5-Step Social Media Process must constantly continue to incorporate new technologies and trends.
Have a wonderful Thanksgiving holiday. Next week I'm going start a series of posts on the big picture of social media and venues you may not have heard about.
Connect with me at www.lbspeaksonline.com or www.facebook.com/lbspeaksonline.