Tuesday, November 2, 2010

Social Media Process: Step 2

In my last post, I shared that the first step in my fabulously festive "Laurie Boettcher Speaks Social Media Process" is to Listen and provided a link to a worksheet that can help tally those results.

The next step in my process is to Plan. That sounds simple enough, but what is it that we plan? Let's stop and ask ourselves, our group, our committee, our organization, or whoever is involved:
  • Why do we want to get involved in social media?
  • What do we hope to achieve?
  • What platforms are the best fit for me/us?
  • Who is going to be involved in our social media efforts?
  • Who will be responsible for posting / commenting / maintaining / archiving/ etc.?
  • What training do those individuals need and who will provide it?
  • What is our schedule of consistency?
  • How much time will be allotted?
  • How will we promote our social media presence(s)?
  • How will we define success in 30, 60, 90, and 180 days?
  • Do we have a social media policy?
Know that these questions don't need elaborate answers, but they do need to be addressed. The more we open the dialogue about our wants, needs, and expectations, the better we are able to evaluate our efforts and make adjustments where necessary.

It is important to be realistic with each question. Maybe our definition of success in 30 days is that we have made a decision about what social media platforms we will use, who will be responsible, and training is in progress. Unless we have unlimited time, resources, and budget, social media will become a chore if we aren't realistic in our planning and approach. It shouldn't be that. It should be a tool(s) we use to interact and engage with our followers on their terms.

The worksheet and tools that accompany this step are currently only available to my clients. In the new year, I will be making it available for download.

What is the most challenging part of the social media planning process for you and/or your organization?

Connect with me at http://www.lbspeaksonline.com/ or at www.facebook.com/lbspeaksonline.

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