The idea of jumping into the game of social media, much less 'embracing' it, can be overwhelming to many. If we have thought this through, we realize it is going to/does take time, effort, and resources to participate in whatever platform(s) we decide to participate.
Each social media professional/enthusiast/guru/ninja (whatever we are calling ourself), has his or her own approach to social media. Over the next couple of weeks, I am going to walk you through my process. It is a five-step process which is cyclical in that, in order to be successful, we must contstantly continue and evolve it.
The first step in the fabulously festive "Laurie Boettcher Speaks Social Media Process" (isn't that a mouthful?) is Listen. To make the best use of our resources (time, energy, budget, and staff), we need to know where our audience is - patrons, clients, members, stakeholders, whoever they are. Where are they? What social media platforms are they using? We want to be where they are. We can't say, "we want to be on Twitter" only to find out that there are only five of our patrons that use Twitter. Social media interaction and engagement is not about us. It's about them - our people.
I have uploaded an updated version of the 'Where Are You in Social Media' worksheet to Slideshare at www.slideshare.net/laurieboettcher under the Documents section. Print a couple out for your audience to complete. This allows us to make an educated and informed Decision.