Todd Defren over at PR-Squared did a blog post in August about Social Media Training On the Rise. I share his sentiments that is a good thing. In fact, I would go one step further and say that it is phenomenal!
I recently did a LinkedIn training session for an international business here in Wisconsin and it reminded me why I love doing these group sessions in-house. It puts everyone on the same page. All employees (including executives) in attendance are being trained the same way, getting the same information, uniformly understanding how it can help the organization, what it can do for each particular job/department, the organization's tone in using this particular social platform, the guidelines for its use, and organizational goals. What an amazing feat for a one to two hour training session!
Take the time to make this investment in our employees. Even if it is simply offering an all-employee meeting about using Facebook Privacy Settings. This is an excellent opportunity to create value and open the doors to communicating about social media.