Tuesday, August 31, 2010

Social Networking and Jobs

Last week, I participated in an article with Farhad Manjoo of the New York Times for an article he authored entitled Social Networking Your Way to a New Job. I was thoroughly impressed with the article and his shedding light on this often overlooked topic.

In our current time and with our current economy, it is crucial we examine all aspects of our identity when searching for employment. That extends to social media and includes:
  • thoroughly reviewing our privacy settings on social networking sites like Facebook and MySpace. We will be reflections of any business that hires us and we want those to be professional reflections.
  • ensuring our LinkedIn profiles are complete. Our profiles should tell a story. We need to make sure those stories are accurate and that our privacy settings are turned OFF so any employer reviewing our profiles can access all information desired.
  • allowing our Twitter accounts to show who we are. Do we follow groups, organizations, and industry leaders that show we are engaged in our fields? This also goes for LinkedIn, we should belong to groups that reflect our engagement in our careers.
  • adding our LinkedIn URL to our e-mail autosignature and resume. Inviting others to learn more about us enhances our opportunities.
  • taking classes/training about social media use. We all know that social media is not a fad. If we have time and the opportunity, we should take classes that teach us how to better use these tools that make will make us more of a value to potential employers. Public libraries, which we know I LOVE, often offer free classes in their communities, presented by speakers like myself, to teach community members the basics of using platforms like Facebook, Twitter, and LinkedIn.
Let your story be a success story with the help of social media.

Don't forget to check out Laurie Boettcher Speaks at http://www.lbspeaksonline.com/.

1 comment:

  1. Laurie: A big plug for UW-Eau Claire and your workshops! Great. Can we get you to give a talk in CJ222 this semester?

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