Tuesday, July 20, 2010

Facebook Page URL

A little over a year ago, Facebook began offering businesses the same opportunity we have on our personal Facebook pages - vanity urls. What is a vanity url? It allows us to give our organization's Facebook Page a personalized name. For example, mine is www.facebook.com/lbspeaksonline. I have secured it and it is mine.

IMPORTANT NOTE: Once we secure a vanity url that is the name we have. There is no opportunity (as of yet) to change it. So, we need to make sure the name is exactly what we want and our spelling is correct.

To take advantage of this great opportunity, a Facebook Page must have 25 followers/likers/whatever we are calling them today. Once we have that many, simply go to http://www.facebook.com/username/, select 'Set a username for your Pages.' The Facebook Pages we are admin for will appear in the drop down box. Select the page to name and enter in the name we would like to secure. Voila!

This is a nice feature in that it allows us to more seamlessly market our Facebook Page in our autosignatures, business cards, marekting materials, and such.

What is your Facebook vanity url?

Thursday, July 15, 2010

Big Brother Watching Through Social Media Eyes

I don't know about you, but when I think of social media carelessness, my thoughts lean to immature teens or carefree college students who don't yet know the importance of protecting privacy, especially on the internet. Mary Madden and Aaron Smith of Pew Internet and American Life Project authored a great piece title, Reputation Management and Social Media, that makes us rethink this subject.

According to the report:
  • 44% of young adult Internet users say they take steps to limit the amount of information available about them, compared to 33% of users ages 30 to 49 and 25% of those ages 50 to 64.
  • 71% of younger social networking site users actively change their privacy settings to limit what they share with others online, compared to 55% of those 50 to 64.
  • 41% have removed their names from photos of them posted by others, compared to just 18% of those 50 to 64.

"The prevailing notion of young adults is that they have a radically different perception of privacy, one that is very free," says Mary Madden, the report's lead author. "But this data shows they are every bit as concerned with privacy and are more engaged in monitoring their information than older users."

I find this wildly ironic since the majority of questions, concerns, and panic about 'Big Brother Watching' is from the 45-75 demographic. The solution is simple. Big Brother has nothing to watch if we are not posting or if we are educated about protecting our privacy. 
So, these are my questions: When is the last time you checked your privacy settings on Facebook, Twitter, MySpace, or other social networks you subscribe? Do you understand what you are sharing? Are you comfortable with those settings? Do the settings intimidate you? Share your thoughts on privacy settings.

Tuesday, July 13, 2010

Laurie Boettcher Speaks: The Web Site

There is a good excuse for my hiatus from blogging. Thanks to some truly amazing people (many of which are YOU, my readers), my career as a Speaker, Trainer, and Social Media Enthusiast is booming. Those who have attended my workshops, conferences, or training sessions have helped me grow significantly both personally and professionally, all the while singing my praises and earning me more opportunities. Thank you so very much.

This brings me to my excuse. It is with much excitement that I unveil my new web site at www.lbspeaksonline.com. I am simply tickled pink! I'm disappointed in the way the blog is appearing on the page, but very excited about everything else. Please take a moment to check out the web site and post your thoughts, comments, and suggestions either here or on my Facebook page at www.facebook.com/lbspeaksonline.

Thursday's blog, I'll be writing about 'Big Brother Watching Through Social Media.' Here are a few more topics you'll see coming up:
  • Protecting Your Privacy with Facebook's New Settings
  • Ideas for Using LinkedIn Groups
  • Social Media Policies
  • Features in the Paid Subscription to LinkedIn by guest blogger Jen Simon
  • Social Media Tips that Work for Non-Profits by guest blogger Ben Richgruber
  • Protecting Our Kids on Social Media
As always, if there is a topic you want to know more about, please comment so I may cover it in a future post. Thank you again.