Thursday, May 6, 2010

Oldies But Goodies

I am working on a detailed post for Tuesday about recent Facebook changes and what we need to do to make sure our privacy remains protected. So, for today I am posting links to my most popular blog posts. I love comments and suggestions, so please feel free to share your thoughts on any post.

Connect @ Your Chamber: First and foremost, a community is only as strong as its leaders. The Chamber is where community leaders and decision-makers network, gather information, and form opinions.

Social Media Marketing Can't Help Us: Budgets are being cut and we need to increasingly depend on whatever free venues are available to us. Next to word-of-mouth advertising, social media marketing is arguably the best free venue.

Do You Want the World to See?: Everyone, especially those leery of social media, talks about privacy concerns. As well we should be. When we post/publish something on a social media site, or anywhere on the web, we need to be prepared that this is now out there for all of the world to see.

Web Sites Are More Important Than Ever: With all of this talk of Web 2.0 and social media, what about our web sites? Chances are that you, too, have spent a lot of time, money, and resources developing and maintaining a web site presence. So, what happens to it now if we are suppose to be on Facebook, Twitter, LinkedIn, Flickr, YouTube, etc.?

Board Members on LinkedIn: Board members, just like staff, are a representation of our organizations. Whether we are a library, non-profit organization, or corporation, our board members help people gauge the credibility, strength, and structure of our organizations.

Protect Your Privacy on Facebook: Facebook was 'born' in 2002, so it is still just a tween. Although I think Facebook is highly responsive to the wants and needs of its 400 million members, it is still figuring out the best way to utilize privacy settings.

What's Allowed?: When people hear/read 'Social Media Policy' they tend to get intimidated and don't even know where to start. It really doesn't need to be an elaborate document. It simply needs to state your organization's stand on social media use and what is expected of your employees.

Come, Follow Me: Once we have decided to use social media as a tool in our marketing and image development efforts, we need to build a following. Unfortunately, it is not always a 'build it and they will come' scenario. So, how do we build followings that justify our time commitments?

Look for next Tuesday's post on recent Facebook changes and what you need to do to make sure you are still protected.

Tuesday, May 4, 2010

Did We Win?

Yes, social media is free. But what is not free is the time and resources to do social media. With a significant time investment, it is only fair we want to know if our efforts are worth it. Did we win?

Well, that depends on how we measure our success. Success for each one of us can be very different. For me, personally, success is engaging and interacting with my workshop attendees and clients to continually educate and foster relationships. By my own standards then, my social media efforts are definitely worth it. I watch my 'engaged' twitter followers number increase, get LinkedIn invitations from my 'peeps', read posts from followers both on my blog and Facebook Community Page, and see people at workshops who quote information from my blog posts. This proves to me that I am making the connection I want to make. I win! Granted, there is always room for improvement, but in this stage of my goals, I am successful.

Others may measure success very differently. Increasing sales/attendance/traffic/users prove success. Whatever your definition of success, know what it is. Define it. Take baby steps. Maybe the first step is presence. The second step is 25 followers. The third step is one or more interaction(s) per day through social networks. Allow it to grow authentically. Do not expect it to be the answer to your marketing prayers.

How do you define success with your social media efforts? What tells you that you are winning?