One of the major grumbles I hear from people in regards to social media is that they feel so far behind they don't even know where to start.
LinkedIn hit the internet in 2002, Mark Zuckerberg started Facebook in 2004, and Twitter debuted in 2006. If the Big Three in social media were people, they would be tweens. They are still growing and evolving themselves!
Just like with every discipline, there are people who study to become experts. This is why we have doctors, electricians, librarians, and social media professionals, because they have studied to become experts.
In fact, if we look at this graph from a study done by Michael Stelzner for the Social Media Marketing Industry Report, we can see that a mere 23% surveyed have been doing 'this' (meaning using social media) for a few years. The remaining, range from no experience to a few months experience.
There is no reason anyone should feel far behind. There is no reason our staff, patrons, clients, execs, board members, or others should feel intimidated.
What we should be doing is finding a way to educate on social media. Consider offering workshops or presentations. Make sure to find a presenter that can teach at an elementary level, providing the basics so participants can feel informed, not overwhelmed, at every level.
Not everyone is expected to be an expert in social media. However, it is a revolutionary way of communicating that requires each one of us to find our own communities and our own styles. Let's give people a platform to learn.
Some of my workshop examples are available on SlideShare at http://www.slideshare.net/LaurieBoettcher/presentations.