Lately I've been getting a lot of promos about "How to dominate social media." I don't know about you, but the only thing I'm hoping to dominate this year is my waistline. This attitude is one reason I think so many people get overwhelmed by the idea of social media. Social media does not need to be dominated, it simply needs to be integrated.
Debuting in the early 2000s, social media is still just a tween. It is growing and evolving every day. During its maturity, however, some of its leaders like Twitter, Facebook, LinkedIn, Slideshare, Flickr, and YouTube have risen to the top. These are common venues people are flocking to because users have unarguably proven that these are the sites they are comfortable using. We want to be where are users are. After all, social media is about our users, patrons, clients, whoever. Not about us. It gives them a platform and a community to promote their experiences with our services, programs, and staff.
If we look at Robert Scoble's Social Media Starfish or Brian Solis' Conversation Prism, we can see that there are multitude of venues we can integrate into our marketing efforts. Each one has a specific purpose and reaches a specific niche market.
Ask your patrons, clients, and staff where they get their social media information to help choose the venues you want to integrate.
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