Okay, now we all know that I love me some social media, but WHOA! This experience got me thinking. First and foremost, nothing can replace living in the moment.
Second, social media is about connection. I have talked about this in many posts. Michelle Johnson, library director at Hammond Public Library, had a recent status update that read "Getting set to ring in the New Year with fresh ideas and new programs at the library and for the community." I know her, so I know that she probably is bursting with excitement for the programs her library has planned. It goes back to people building relationships with people. Show character in any of your correspondence to build that connection and make people want more.
Third, just like our posters, brochures, fliers, bookmarks, advertisements, commercials, interviews, etc., social media is just another tool. Each of our marketing tools is an attempt to reach a niche audience. Marketing is about balance - balancing the right tool with the right audience to achieve spectacular results.
Now, go love you some social media, too!