With all of this talk of Web 2.0 and social media, what about our web sites? Chances are that you, too, have spent a lot of time, money, and resources developing and maintaining a web site presence. So, what happens to it now if we are suppose to be on Facebook, Twitter, LinkedIn, Flickr, YouTube, etc.?
Our web sites are actually more important than ever. Social media is a dialog. It gives our patrons a community to share ideas, promote programs and services, and build relationships with us. A web site is where they go for more information. Where they find the meat of who we are and the details they are seeking. Think of it as social media being the bait and the web site being the catch.
Once the catch is made and a patron visits our web site, it better serve his/her needs or the effort is lost. This is why web sites are more important than ever. Web sites need to be clean, clear, consistent, easily navigable, and current. And, don't even get me started on branding - making sure your image is properly portrayed. Anyone who has attended one of my workshops knows that is the foundation of all marketing efforts.
So, let's make sure our web sites are as cool, trendy, and current as our social media use so we don't lose the catch.