Thursday, November 12, 2009

Social Media Marketing Can't Help Us

Nope, social media marketing can't help us:
  • if we avoid it and say, "but this is the way we've always done things." Municipalities have always balanced budgets by cutting services. Do we like that? Or are there other options?
  • if we don't use it.
  • if we refuse to ask our patrons and customers how they would like to get information about programs and services.
  • if we don't realize that 90% of teens do not open e-mail - they text or use social media.
  • if we don't give our patrons and customers an online community to advocate for us.
  • if we allow ourselves to get overwhelmed.
  • if we don't ask for help.
  • if we don't experiment and try new things.
Budgets are being cut and we need to increasingly depend on whatever free venues are available to us. Next to word-of-mouth advertising, social media marketing is arguably the best free venue. Start out small. Create a profile for yourself on LinkedIn or create a Facebook page for yourself or sign up for a Twitter account. These three are keys for us right now. Don't spend a lot of time on it, but take a look for now.

1 comment:

  1. Organized content is the best way to display or post an article, thank you for making it easy to digest your post.

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